40% Revenue Increase in 90 Days

This mid-sized plumbing company had been running the same flat-rate book for over two years. Costs had gone up, but prices hadn't. We started with a full pricing audit — comparing their rates against local market data and their actual cost of delivery. The gap was significant. Next, we trained their technicians on option-based selling. Instead of quoting a single price, they learned to present three tiers: basic repair, recommended solution, and premium upgrade. Finally, we implemented a follow-up system for unsold estimates. Within 90 days, they were capturing jobs that previously walked out the door. The result: 40% increase in average ticket size with no additional marketing spend.