We make your firm sellable. When you sell, we are your broker or your buyer.
Most owners meet the practice-sale market once, tired, with an undocumented firm, and take whatever structure shows up. The Signal model treats the exit as a built outcome instead of an event: the same management work that grows the firm is, line for line, sell-side preparation. This page explains how the exit itself works, including exactly who is on the other side of it.
Exit readiness is inside the fee, from day one
Documented SOPs, a clean standing data room, consolidated systems, fee discipline, AR under control, a growing top line, and an annual valuation estimate so you always know where the number stands. Buyers pay for transferability, and transferability is precisely what a management company builds. The five findings that kill practice sales are the standing work list.
The valuation estimate uses the same market band we publish openly: multiples of gross in the band brokers themselves quote, adjusted for mix and transferability, flagged as an estimate, tracked year over year. No magic numbers; the point is watching it move.
When you decide to sell, the agreement already says what happens
Before the firm goes to market, Vertis Holdings (our affiliated acquisition arm, disclosed below) gets a 30-to-60-day window to make you an offer. You are never obligated to take it; it exists so you always have a real bid in hand before you talk to anyone else.
If Vertis passes or is outbid, Signal takes the firm to market as your exclusive sell-side broker, at a stated commission in the 8 to 12 percent range. Unlike a generalist broker, we arrive with the data room already built, the systems already documented, and an actual buyer network, because acquiring firms is what our affiliate does.
If Vertis Holdings ends up the buyer, the broker fee is waived entirely and the price references a third-party valuation or the disclosed valuation formula, your choice. We do not collect a commission for selling you to ourselves, and the dual capacity is disclosed in writing before any process starts.
The disclosure, in plain English
Signal (the operating brand of SignalLab LLC) and Vertis Holdings LLC are affiliated entities under Vertis Group Inc. Signal manages firms and, at exit, acts as broker. Vertis Holdings acquires firms, and may make an offer on yours.
We built it as two entities on purpose: the manager/broker and the potential buyer are structurally separate, with the affiliation disclosed up front and the conflict handler written into the agreement, which is cleaner than the alternative everyone else practices: a "neutral" advisor with an undisclosed favorite buyer.
Why the model is coherent rather than conflicted: management work makes the firm worth more, the ROFO guarantees you a floor bid, the mandate guarantees a motivated broker if the bid is not enough, and the conflict handler removes our commission whenever we are on both sides. Every branch ends with you holding a better firm or a better exit, usually both.
Find out where you stand today
Two minutes each, no email: estimate your market range and score your exit readiness. Or skip ahead: the diagnostic returns a valuation range and a sellability read from four numbers.
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